Never outshine the master

A good servant is humble

Key word for the brand name:
Interest
Boost
Boss
Humble
Relationship
Job
Pen
United

1

Alexis & Agathe

Surprise your boss with a gift

LOGO WITH ARROW

A good servant is humble

LINK/RELATIONSHIP

Giving power to someone is having control over him

be someone they can rely on

useful

Do not appear sticky

Don't be admirable

be noticeable

be around

but not too much

create the link

The objet have to convinced the customer that it will be useful to his boss in a powerful way

At the same time the object to be offer have to be packed in a super simple way, in order not to be spotted.

A PEN

A pen brand to create the link

Writing is a powerful act

In order to sign a contract

Make a bank check

ITS SYMBOLIC

POWER
OFFICE
SERIOUS
LUXURY
OR USEFULL

SIMPLICITY
LESS IS MORE
"NEUTRALITY"

A pen is an everyday life object

OFFER A PEN 
LEND A PEN 

The branding experience must convince the client that giving is the best way to have control over someone.

FIND A BALANCE BETWEEN 
BEING NOTICEABLE BUT NOT
SPOTTED AS KIND BY INTEREST

Never Outshine the Master

The branding experience

1. Conceive with the client the way
to offer the pen. 

2. Create a balance in the experience with the customer, between the normality of making a gift and the extraordinary power that lies into it. 

Engraved

Make a notice

Packaging

Recreate the balance of power in the interaction with the customer

Starbcuks create a personal link with the customer

On the other hand, tickets depersonalize the experience

Architecture and space

Furniture

WEIGHT

" designing lightness"

Weight is a mark of luxury and power